On 08, Dec 2011 | In Concepting | By Char
Make up a campaign and visual merchandise display for the flower convention “Waterdrinker”.
For this campaign I designed a visual merchandise display (picture will be added later) poster, brochure and a spread.
The campaign is set in a romantic atmosphere with decorative fonts and floating flowers, as if they were blowing with the wind.
I’ve chosen for illustrated characters for the campaign design so people can identify them with themselves. It was also the first time I experimented with digital illustrated characters.
To communicate the characters with the rest of the concept, I made use of a flower filled shadow in the design.