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By Char

On 08, Dec 2011 | In | By Char

Fabrics

2011

Project
Make up a campaign for a fabric store with the use of geometric shapes.

Execution
I’ve chosen a tight, but simple logo with contrasting pastel color shades: green and orange supported by a sans serif font.
The logo exist out of two triangles with the bottoms pushed together and a button made out of circles.
I’ve adjusted the logo on different merchandise like: bags, a book and a van, but also in the shop interior and exterior for a realistic look.

Disclaimer: The last two images are courtesy of the Lucian Pellat store. I’ve only adjusted the logo for simulating a realistic image.